The USP of Trailers

In class we spoke about the unique selling point of films and in particular the usp of Cowboys and Aliens, Green Lantern and finally Real Steal. Below is a screen shot of an explanation relating to the usp of the three films as well as photographic evidence to support my findings. 

The use of a recognisable star which created high audience expectations as well as a mix of genres, in this case sports and action/ sci-fi. Use of cgi which also shows a high concept film. 

 Recognisable Star and comic book company creates high expectations for film. There is also a use of 3D and special effects creating an exciting high concept film.

A mix of genres such as sci-fi and western as well as an odd child like title yet represented in a sophisticated format.