Universal is a well established and recognised production company. The language 'Universal' immediately suggests the broad audience it aims to target and this is supported by many films it has previously been apart of. These include horror films such as 'Drag me to hell" and the unborn to family suitable films such as Paul, and Nanny McPhee Returns. The variety of genres boils down to the idea that they cater for all and do not want to limit themselves to one specific category, hence the title "Universal" The background image of the company surrounding the world and universe supports the global phenomenon the company has become and creates audience expectations of high concept, expensive films that consist of quality a-list actors, locations, CGI and overall appearances.
Twisted Pictures is a more recent production company that has only been founded in the year 2004, yet despite this it has still been able to be apart of some extremely successful horror films. These include Saw 2-7, Chain Letter, and The Tortured. By establishing the previous films Twisted Pictures has created it is undoubtedly specialised in the horror genre and the visual logo complements this. The term "Twisted" springs into mind a form of controversy, strangeness, perhaps hinting a murderer's mental state. The barbed wire and sharp object is representing torture, violence and murder. Which are many themes brought up in the films they have previously produced and will produce in the future. When presented with this image an audience are likely to expect a gruesome horror that is of high production values.
Audiences will view the logo and immediately think of the franchise of films previously produced such as Cinderella, Sleeping Beauty, Beauty and the Beast, all classic early 20th century films which are all family friendly, slightly aims at young girls but nevertheless caters for males by producing films such as Cars, Toy Story, and the recent Tron Legacy. Moreover all the films produced are consist of high budget and production values therefore audiences expect this when viewing a Walt Disney film.
Walt Disney is a globally recognised production company that is family orientated. The image of a castle suggests fantasy, diversion from reality and fairytale traditions, it is the typical princess story for a young girl. As well as the mystical era of the night sky personally has a cinderella theme of going to a ball party in the evening. Additionally, the font appears to be handwritten which continues the theme of fantasy by appearing as a signature, allowing children to aspire high by adding a personal atmosphere.
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